FREE ESSAY ON INTERNET ADVERTISEMENTS

INTERNET ADVERTISEMENTS

The Internet can be very useful for companies to advertise and sell their products. Since
anyone can have access to the Internet, sellers can reach the majority of the consumers
through the use of the Internet. The two companies Sina and ASM both rely on the Internet
to run their companies receiving revenues through the Internet and reaching their
audience.
Sina is a company that has " … become the most heavily trafficked Web sites in the
Chinese language market." (Laudon, 18). " Sina is known in China for providing
first-rate, comprehensive, up-to-the-minute news, it also offers popular chat rooms,
community platforms, financial information, online shopping platforms, search and free
email throughout its four sites." (About Sina, 1). Sina uses the Internet to link people
all over to other Chinese language sites. The Internet is very essential for Sina to
operate its business. The Internet is the way that Sina operates with its users. Revenues
are generated for Sina by advertising for companies on its Web site that is primarily for
the U.S. and Taiwanese. Sina is hoping to generate profits through charging subscription
fees for access from users to their sites and to add electronic commerce and Internet
telephone capabilities to its Web sites.
Asia Source Media (ASM) " … offers services via Internet for companies
participating in global trade." (Laudon, 18). ASM used to be an Asian trade magazine that
eventually installed software and offered an interactive catalogue of products and
factories on CD-Rom and converted its catalogue to a Web site. Consumers view products
and then contact the sellers using email. Using email and the Web sites helps the buyers
and sellers come together saving money on costly travel or telephone calls. ASM helps to
provide users online information on trade shows, product alerts and discounted prices
from factories. ASM earns its revenues by " … accepting ads to be displayed on its
Web site." (18) as well as getting paid for listings by sellers and very soon to be
buyers.
The whole make up of these two businesses relies wholly on the Internet to run them. Both
of the companies generate all their revenues through use of the Internet. If there were
no Internet, Sina would not be able to advertise on the Internet therefore not being able
to generate revenue and not surviving as a company. Both of the companies use the
Internet to better serve their customers and potentially adding new customers in the long
run as well. Without the Internet these companies would not be able to operate their
business and not serve their customers or gain potential new ones. These two companies
help their customers find what information or products they are looking for in the
comfort of their houses or offices. The Internet saves the customers time and money by
proving a fast way to retrieve what they are looking for. Without the Internet the
customers would have to search for products and information by going to these sellers to
shop around or by sitting on the phone for hours calling these sellers for information.
They can just click a button and find whatever they need or are looking for in less time
and money.
Bibliography
Laudon, Kenneth and Laudon, Jane, Management Information Systems, 6th Ed. Prentice Hall,
2000. 18.
About Sina, www.sina.com, 2000. 1.