FREE ESSAY ON MARKETING PAPER ON BURGER KING

MARKETING PAPER ON BURGER KING

TWO COMPETITIVE TOOLS THAT I FEEL WOULD HELP BURGER KING ARE QUALITY AND VARIETY. WE ARE
ALL FAMILIAR WITH THEIR PRODUCTS THEREFORE, WE ALL SHOULD AGREE THAT SOMETIMES THE FOOD
SEEMS LIKE IT HAS BEEN SITTING ON THE SHELF A WHILE. ALSO, THEY SHOULD INCORPORATE MORE
VARIETY INTO THEIR MENU. BURGER KING, (ALONG WITH ALL THE OTHER FAST FOOD RESTAURANTS)
HAS SUCH A LIMITED VARIETY OF ITEMS TO CHOSE FROM.
SPECIAL ITEM SALE DAYS , AND GIFT DAYS ARE SOME PROMOTIONAL TOOLS THEY SHOULD CONSIDER AS
WELL. MCDONALDS HAS SALE DAYS, SO WHY SHOULDN'T THEY HAVE THEM AS WELL? MAYBE EVEN GIVE
AWAY SOME TOY OR SOMETHING ON GIFT DAY. 
IF I WERE TO DEVELOP A MARKET RESEARCH PROJECT FOR THIS SINEARIO , IT WOULD GO AS
FOLLOWS: THE OBJECTIVE OF THIS PARTICULAR SURVEY IS TO FIND OUT WHAT BURGER KING
CUSTOMERS WOULD LIKE TO SEE ADDED TO THE ALREADY EXISTING MENU. THE TARGET GROUP WOULD
CONSIST OF ALL PEOPLE WHO ENJOY EATING FAST FOOD. I WOULD USE THE TELOPHONE SURVEY
METHOD, AS MY MEANS FOR INFORMATION BECAUSE THE RATE OF RESPONSE IS HIGHER THAN THAT OF
MAIL SURVEYS. TWO KEY QUESTIONS THAT I WOULD ASK ARE: 
1) DO YOU GO TO BURGER KING...
NEVER SOMETIMES ALL THE TIME
2) When you go to Burger King, how often do you wish they had more menu items to chose
from?
NEVER SOMETIMES ALL THE TIME
BURGER KING COULD IMPROVE THEIR IMAGE BY PROVIDING BETTER APPEARANCE. I AM AWARE THAT
THEY ARE KNOWN BY THE COLORS THEY INCORPORATE IN THE EXTERIOR AND INTERIOR OF THE
RESTAURANTS, BUT AT LEAST THEY COULD MAKE THE FURNISHINGS A LITTLE MORE PALATABLE. ALSO,
THE EMPLOYEE UNIFORMS ARE IN DESPERATE NEED OF AN UPDATE. THE COLORS AND DESIGN OF THE
SHIRTS ARE HOMELY AND UNAPPETISING. 
BURGER KING IS A VERY SUCCESSFUL BUSINESS. THEY KNOW THEY HAVE VIRTUALLY THE WHOLE WORLD
AS THEIR TARGET MARKET. THEY JUST KEEP DUMPING A WHOLE LOT OF MONEY INTO ADVERTISING AND
FOCUS ON EVERYONE. PEOPLE OF ALL TYPES AND AGES ENJOY FAST FOOD.